SEO or Search Engine Optimization
Search engines are vehicles used to perform web document search operations. These include Google, Yahoo, AltaVista, Bing and many others. They have guidelines that web developers need to follow to ensure a site is search engine friendly (easy to index and thus, easy for your potential customers to find).
These guidelines range from meta tag requirements to keyword selection and density. The process of ensuring that a web site follows these guidelines is known as natural or organic search engine optimization(SEO).
SEO is a complex process and many developers are not fully aware of the requirements or knowingly use tactics that can actually get your site black listed by the major search engines. If your site is black listed, it can take years to regain credibility with the search engines. When choosing a search engine optimizer be sure they abide by Google WebMaster Guidelines. Our SEO experts ensure all guidelines are followed to a T.
Local Optimization
Everyone wants their site to be #1 when potential customers search for "key" words describing their business. For example: "Jack's Plumbing" would want to come up on top of any local search for plumbers. More than likely, Jack does not have any desire to fly out of town to do a job.Thus, Jack's site need to be optimized locally. Since the "site pool" in a localized setting is much smaller than in a larger area, optimizing Jack's site would be much less time consuming.
Let's see what is involved in the process:
1. Research the market for any special niche Jack's existing business fills.
2. Keyword/Key phrase Analysis
3. Competitive Analysis
4. Ensure the Title and Description Tags(also known as Meta Tags) correctly describe Jack's business and service area.
5. Ensure these same Tags follow the Search Engine Guidelines
6. Provide Relevant Content in the body of each web page. Use some of the descriptive terminology used in the above tags.
7. Keep content fresh and interesting to drive traffic to the site.
8. Be sure the search engines are indexing the entire site - add robot.txt
9. Repair/replace and broken links or dated content
10. Add to Local Listing
11. Look for partners to make your site your interesting
As you can see, optimizing a site takes more than just choosing every keyword you can think of and stuffing them into a meta tag. Albeit, this has been done more than once. Optimizing involves mathematical models used by the search engines to organize the "search space".
Web sites in large metro areas or with larger markets (regional, national or international) often employ many additional optimizing techniques to get top listing. These include blogging, link building, and SEM (search engine marketing or pay per click advertising). Tabooni is skilled in SEO for all size markets as well as international optimization.
The results of optimization often take time. This is due to the large number of web sites being crawled daily. Additionally, the original optimization may need "tweaking" to maximize the benefit. A client should give any site optimization at least three months before determining it's success.