Usability Studies

Usability is a measurement of a web sites 'ease of use'. Usability studies are done to enhance the User's Experience by reducing anxiety, improving clarity and generating clear calls to action.

The User Experience

If you could look at your web site through the eyes of your user's, what would you see? What emotion does the site invoke? Where is your eye drawn? Is the navigation path clear and easy to locate?

This type of information is gathered to create the best User Experience. If the visitors to your web site don't "get it" in under 7 seconds they tend to go elsewhere. Eye catching forms and requests, value propositions and clear calls to action drive conversions.

Methods of Enhancing the User Experience

• Simplified Color Palette
  
• Use of Eye Tracking data
  
• Reduce Anxiety
  
• Simplification of Site Navigation
  
• Clear Calls to Action
  

Tabooni knows how to create user friendly sites that get results.

Call today to find out what Tabooni can do for you: 575-770-9062.